There are plenty of companies that deal with their PR and copywriting in-house and fail to look further afield for experts. There are benefits to be gained however by outsourcing – both in conjunction with an in-house team, and for a complete service.
Benefits to businesses when they outsource include:
Additional skillsets to complement current staff
A company may have some highly talented staff, but by outsourcing certain aspects they will gain a wider and richer resource to a team that may not have as much experience with the wider industry.
By outsourcing certain aspects, including copywriting and social media management, you can re-focus your staff on core areas enabling them to grow your client base.
By outsourcing, a business can save on overheads including the cost of a workstation, sickness pay, holiday pay etc. The cost of employing a person on a permanent contract may prove more expensive for the year, than to outsource for a couple of months.
Greater managerial control
Businesses can really tailor their needs by outsourcing, drilling right down to get a bespoke service, and tapping in to expertise which may not be available within their workforce.
Free up internal staff
If a company wants to develop staff through training, then outsourcing particular services can come in handy when staff are needed elsewhere.
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