But there are also times when, despite your best efforts creativity leaves you standing alone and grasping at clichéd straws.
How do you overcome this?
Well, I’ve a few tips.
1. Leave the screen.
Sometimes we just need half an hour of down time. Go and make a cup of tea or breathe some fresh air outside. Staring at a blank screen for hours is not conducive to great copy.
2. See what others are doing.
Be clear – this does not mean steal someone else’s words. It is a good idea, however, to see how others are doing things. It may just spark some new ideas of your own.
If you’re writing about a particularly dry topic, then think outside the box and literally write down a load of words on a piece of paper in as abstract a way as you like. By going through this process you may come up with some great ideas.
4. Re-visit the brand.
You may have just got a little lost with what you’re trying to write about. Research the brand, re-visit websites and products and re-engage with what you’re trying to write about. You need first hand experience if you are going to get a message across.
5. Talk about it.
Often verbalising what’s in your head makes it a whole lot clearer. When you’ve had a little chat about what you’re trying to achieve the words will appear a lot quicker on the page.
6. Don’t panic.
The inspiration will return, but if you’re really struggling, it’s probably time to have lunch.
Don’t forget to visit us at https://briggscommunications.co.uk for all your copywriting needs!