You may be under the misguided impression that authors can always command high prices for their words, never mind whether through print, or in digital form. But, actually, it turns out the rise of the eReader has really impacted authors. One children’s author I spoke to recently said that the money she would have once got from a £7.99 paperback has been converted to just pence through digital editions, the rest of that money goes to the publishers and on the marketing of the product. Now, she says it’s all about eBooks – the way to keep her publishers happy is to have digital versions of the print product which can be viewed on eReaders, and that way she can take home more money and not worry about all the overheads that she has to think about with paperbacks and hardbacks. More and more people are getting their news online – mainly from sources such as the BBC website – which leaves newspaper editors with delicate balancing act of making their websites as appealing as the print source. Of course the publishers are selling a product – the newspapers, but as yet are still struggling to make any proper money through online news. So very often editors, certainly of local news publications, are reluctant to plough too many resources into online content. Now you can get digital versions of most newspapers on eReaders or iPad, making it easy for a new generation to overlook the print medium entirely. The way many businesses will reach a captive audience is online -think social media such as Facebook and Twitter – and so the way we network has changed completely from just 10-15 years ago. However the medium of print – be it newspapers, books and leaflets still reaches huge audiences, and while digital is instant to access, it is also just as instant to discard. A successful business now is able to sell itself through clever branding, word of mouth, print, and of course- the world of digital information.