What to do when inspiration abandons you
Writers are by nature creative people, and it's important when you're writing fresh and engaging copy to make it come alive, to have original ideas, or new angles to focus on. But there are also times when, despite your best efforts creativity leaves you standing...
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Why companies benefit from outsourcing
There are plenty of companies that deal with their PR and copywriting in-house and fail to look further afield for experts. There are benefits to be gained however by outsourcing - both in conjunction with an in-house team, and for a complete service. Benefits to...
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Are you managing your social media?
It seems that just as you get to grips with one social media platform, another is waiting just around the corner to suck you in. And boy, is it time consuming! You might be the casual Facebook updater, or you might be an avid Tweeter, but when it comes to business, is...
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Why your press release is in the trash bin
As a journalist and copywriter I get bombarded with press releases. Most end up being deleted after I've read just a couple of lines. And that's the challenge - if you want to engage somebody with your dazzling news, you need to dazzle them in the first couple of...
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Five tips for great copy
Check your work, then get someone else to check it, and then check it again.
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Little words can cost big
Small grammatical errors can make big differences to how people see your business. Make sure you don’t make those mistakes.
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The importance of the digital word
With digital and social media now being a part of life, writers, editors and businesses need to keep ahead of what’s happening in cyberspace.
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