What to do when inspiration abandons you

What to do when inspiration abandons you

Writers are by nature creative people, and it's important when you're writing fresh and engaging copy to make it come alive, to have original ideas, or new angles to focus on. But there are also times when, despite your best efforts creativity leaves you standing...

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Why companies benefit from outsourcing

Why companies benefit from outsourcing

There are plenty of companies that deal with their PR and copywriting in-house and fail to look further afield for experts. There are benefits to be gained however by outsourcing - both in conjunction with an in-house team, and for a complete service. Benefits to...

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Are you managing your social media?

Are you managing your social media?

It seems that just as you get to grips with one social media platform, another is waiting just around the corner to suck you in. And boy, is it time consuming! You might be the casual Facebook updater, or you might be an avid Tweeter, but when it comes to business, is...

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Why your press release is in the trash bin

Why your press release is in the trash bin

As a journalist and copywriter I get bombarded with press releases. Most end up being deleted after I've read just a couple of lines. And that's the challenge - if you want to engage somebody with your dazzling news, you need to dazzle them in the first couple of...

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